A new fashion movement fronted by Britain and Irelands Next Top Model winner Letitia Herod is set to emerge. Letitia is raising a few eyebrows by painting one of hers in the colours of a rainbow. And she’s urging girls up and down the country to join her on the very first Rainbrow Day, May 17th.

It’s all part of a campaign by Rainbow Trust, which sees schools, colleges, youth organisations and businesses pioneering the scheme across the country. By wearing a little make-up on Rainbrow Day, they’re helping raise awareness and much needed funds for the charity – set up to help the families of seriously ill children.

Fresh from the Rainbrow fashion shoot with renowned photographer Jake Walters, Letitia commented, “Rainbrow Day is a chance for us girls to make a real difference. So get your make-up brushes ready, share your pictures online and show your colours on May 17th”.

Rainbrow Day is a fun and social way to show support for Rainbow Trust who help families with seriously ill children. They provide emotional and practical support from diagnosis, through to treatment, bereavement and beyond. They are asking people to paint their eyebrow in rainbow colours for the day to show their support.

Rainbrow Day is already seeing early adopters planning events across the country for May 17th. From schools and colleges in London and the south east, to Debenhams and airport World Duty Free Shops in the north.

Everyone can get involved, it’s easy and fun, with a small donation of just £2 when you have it done. Just go to www.rainbrow.org.uk to find out more and learn how to show your colours. Find us on Facebook, Twitter and Tumblr to share your pics.

To donate text ‘BROW22 £2‘ to support seriously ill children and their families or donate online rainbrow.org.uk/donate.

ENDS

For media/PR information contact Jonathan Bennett:

01372 220 018
07944 253 066 Jonathan.bennett@rainbowtrust.org.uk

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